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Blogzilla vs Surfer

Surfer, formerly Surfer SEO, is the editor many SEO teams optimise against. Blogzilla writes, illustrates, checks and publishes the whole article. They do different jobs, and here is exactly where.

Blogzilla is for

Blogzilla

Brands and agencies that want finished, fact-checked articles published on a schedule, at a flat price with the images included.

From $24.99 a month for 30 articles of up to about 1,500 words

Surfer is for

Surfer

SEO teams that write or edit their own content and want the sharpest editor for optimising it.

From $49 a month billed yearly, counted in documents

Plan my first articlesSee the job-by-job table

Free for 14 days. No card. Your plan is ready in about 5 minutes.

Job by job

What each one does, in 12 jobs.

Showing 12 of 12 jobs

YesPartialNoOn GrowthHigher planNot confirmedOn Growth: included from Blogzilla Growth. Higher plan: needs a higher plan than the one priced below.
Blogzilla and Surfer, job by job
JobBlogzillaStarter $24.99, Growth $49.99SurferPublic pricing page, October 2026
01Keyword researchYes

Built in. A plan from your own site: 4 a month on Starter, 20 on Growth.

Yes

Keyword research with a topical map.

02WritingYes

On-brand articles in your voice. You can edit any draft before it goes live.

Partial

Its strength is the editor: its Content Score guides a draft toward what ranks.

03Fact-checkingYesAhead

Every figure is checked. One without a source is held for you instead of going out.

No

Fact verification is not described on their site.

04Images and infographicsYesAhead

A hero image with your logo on every article. 3 infographics a month on Starter, 10 on Growth.

No

Making images or infographics is not described on their site.

05Internal linksYes

Links readers to your own pages, such as a booking page.

Higher plan

Internal links, on Pro and up ($182 a month billed yearly).

06Publishing and schedulingYesAhead

WordPress, Ghost or a hosted blog, on a schedule you set.

Partial

A WordPress plugin and Google Docs. Scheduling is not described; Surfy Agent, which will publish for you, is listed as coming soon.

07A hosted blogYesAhead

A blog we host on your own domain.

No

A hosted blog is not described on their site.

08Brand voiceYes

A voice for each site. On Enterprise, a trained voice for each client.

Yes

Your tone of voice is built into every workflow.

09LanguagesYes

Any one of 89 languages for each site.

Yes

Says it supports multiple languages and markets.

10Search ConsoleOn Growth

Included on the Growth plan, $49.99 a month. Reports for every site.

Yes

A Search Console integration with its Content Planner.

11AI-answer trackingOn Growth

Included on the Growth plan. Tracks 4 questions a week.

YesAhead

ChatGPT, Perplexity, AI Mode, AI Overviews and Gemini. Standard covers ChatGPT only, weekly, with 25 prompts. Pro adds the other models, daily.

12AgenciesYes

Growth: 5 sites and 10 seats. Enterprise: a workspace and a trained voice per client.

Yes

Team seats and collaboration. White-label is on Enterprise only.

Surfer is ahead on AI-answer tracking, and its optimisation editor is the real reason to choose it. Blogzilla is ahead wherever the article has to be finished: images, fact-checks, a blog and scheduled publishing.

The month, itemised

What 30 posts a month costs

Each tool counts something different, so the lowest sticker price is not always the lowest month. Surfer Standard is $99 to $119 a month for about 30 documents, and it does a different job: it is built to optimise a draft rather than to illustrate and publish it. The two can sit side by side.

BlogzillaStarter
$24.99 a month

30 articles of up to about 1,500 words, one site, three seats. Images with your logo, fact-checking and scheduled publishing included.

SurferStandard
$99 to $119 a month

360 documents a year (about 30 a month) and 3 seats. $99 billed yearly, $119 billed monthly.

Prices from their public pricing page, checked October 2026.

Fair is fair

Where Surfer is stronger

  1. 01
    Optimisation precisionSurfer created the Content Score, and its editor is what many SEO teams already use to tune a page against what ranks.
  2. 02
    CollaborationTeam seats and collaboration, up to 10 seats on Peace of Mind, for larger SEO teams.
  3. 03
    AI-tracking depthFive models on Pro: ChatGPT, Perplexity, AI Mode, AI Overviews and Gemini, tracked daily.
  4. 04
    A topical map for planningKeyword research arranged as a map of topics around a subject.
  5. 05
    An established productMore than 150,000 marketers, agencies and SEO professionals use it.

Who should pick which

Two honest answers.

Pick Surfer if…

  • You or your writers already write, and want to tune each page.
  • A larger SEO team works in the same editor.
  • You want daily tracking across 5 AI models.
  • You need a fair-use unlimited plan for heavy use.

Pick Blogzilla if…

  • You want the article written, not only scored.
  • You want images and infographics made for you.
  • You want a blog hosted on your own domain, or publishing to WordPress or Ghost on a schedule.
  • You want unsourced figures held for you to review.
  • You want 30 articles of up to about 1,500 words for $24.99 a month.

Frequently asked questions

Can I use Surfer and Blogzilla together?

They do different jobs, so some teams do. Blogzilla writes and publishes the article. Surfer is built to optimise a draft against what already ranks.

Is a Surfer document the same as a Blogzilla article?

Not necessarily. A Surfer document is a Content Editor document, and their site does not say it equals a finished article. Standard includes 360 a year, about 30 a month. A Blogzilla article is one published post of up to about 1,500 words with its images, with no per-word or per-image charges.

Does Surfer make the images or publish for me?

Making images and scheduling posts are not described on their site. It has a WordPress plugin and Google Docs, and lists Surfy Agent, which will publish for you, as coming soon. Blogzilla makes the images and publishes to WordPress, Ghost or a hosted blog on a schedule.

Which tracks AI answers better?

Surfer. On Pro it tracks 5 models daily: ChatGPT, Perplexity, AI Mode, AI Overviews and Gemini. Standard covers ChatGPT only. Blogzilla Growth tracks 4 questions a week.

Is Surfer still at surferseo.com?

surferseo.com now redirects to surfer.ai, where the product is called Surfer. Prices from their public pricing page, checked October 2026.

See the difference on your own site.

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